Going Dark Exhibition

As exhibition designer on this show, I worked closely with the curator to realize her vision and thesis. Implementing a thoughtful and innovative design approach, the works of 28 diverse artists were integrated into a cohesive group exhibition. The primary challenge lay in maintaining design coherence and fluidity amidst the striking diversity of the artworks, particularly within the unique spatial constraints of the Guggenheim Museum.

Coordinating seamlessly across multiple departments, I ensured that each voice was not only heard but harmonized. This resulted in a fusion of artistic expression and spatial presentation that captivated audiences, upholding exceptional standards and ensuring final deliverables met the satisfaction of both the museum and its visitors.

The design process for this exhibition began with a comprehensive exploration of conceptual ideas, engaging in deep collaboration with the curator to understand the essence of their vision and thesis. Together, we meticulously configured the layout of the artworks, ensuring a harmonious flow and optimal utilization of spatial elements within the confines of the Guggenheim Museum. This involved thoughtful consideration of each artwork's placement to create compelling narratives and visual dialogues throughout the exhibition space.

As the designs took shape, I liaised closely with the construction and fabrication team, leveraging their expertise to devise innovative solutions for realizing our vision while overcoming logistical challenges. Simultaneously, I collaborated with graphic designers and publication teams to ensure design consistency across all media, from promotional materials to exhibition signage, thereby enhancing the overall coherence and immersive experience for visitors. Throughout every stage of the process, a commitment to creativity, collaboration, and attention to detail guided our efforts, culminating in a captivating and seamlessly executed exhibition that left a lasting impression on all who attended.

Project: Going Dark Exhibition

Typology: Cultural

Location: New York, NY

Year: 2022-2023

Status: Completed

Client: Guggenheim Museum

Team: Nazanin Naeini (Exhibition Design)